Social Media

Past projects

Content strategy:

  • Developed and managed a content calendar featuring product showcases and highlights to build brand identity and trust

  • Created visually appealing posts to demonstrate product quality and design inspiration for homeowners and contractors

  • Utilized user-generated content by encouraging customers to share completed projects featuring company products


Key platforms:
Meta, Instagram, and Pinterest to target both B2C and B2B audiences


Tools used:
Meta Ads Manager, Google Analytics, Adobe Creative Suite


Ad campaigns:

  • Ran targeted ad campaigns on Instagram and Meta to promote seasonal sales and new product launches

  • Used retargeting strategies to convert website visitors into customers

  • Implemented geotargeted ads to reach local contractors and builders in the tri-state area

To increase content views and strengthen our online presence on both Meta and Instagram, I first started with posting pictures of completed projects. This helped customers gain inspiration for staircases using our products, which resulted in more clientele and an increase in sales overall.

IMG_6739.jpg
IMG_6743.jpg
IMG_2383.jpg
IMG_2385.jpg
IMG_2245.jpg
IMG_1126.jpg
IMG_6453.jpg
IMG_6449.jpg

Holiday campaign: 12 DAYS OF SAVINGS

Designed and executed a 12-day promotional campaign to drive awareness and sales during the holiday season, leveraging festive themes and engaging content to create excitement.

Platforms used: Facebook, Instagram

Previous

Website